Some people swoon over expensive cars, limited edition handbags, and/or a perfectly mellow Merlot. Me – my heart skips a beat when I see mid-century modern furniture arranged with that certain casual air. You know the one – it welcomes you to sit while at the same time commands you to stand back in awe.
So when I first saw images of the Decoratum in London a smile came to my face immediately. I read about them on 1st Dibs awhile back but just recently took in their virtual tour on their website. This, in and of itself, is quite revolutionary. We’ve all done the online 360 tours of houses and apartments for sale, and even a few hotel rooms – but a store/gallery that changes inventory quite often – well you’ll just have to try it yourself to see how interesting it is.
If it’s the job of the retailer to motivate the shopper to buy than the Decoratum has the practice down to an art form – literally. Owner Jeffrey Salmon obviously has quite the curators eye – that combined with a knack for putting together room after room of vignettes striking enough to make you want to book a flight to Heathrow immediately just to go window shopping. Salmon told 1st Dibs that he sincerely loves each piece – and from what I can see it must be true. I’ve lined up a few of my favorite shots from the store below. And yes you can buy this gorgeous stuff in the US without getting out your passport through their online shop on 1stdibs.
{ 1 trackback }
{ 1 comment… read it below or add one }
What a gorgeous store, wish we had something like this around Colorado. Love the video tour, that is too cool.